The Future of The Store
A survey by Fujitsu highlights two leading factors which attract consumers to the physical store: (1) the ability to browse and buy, and (2) the overall in-store experience. Respondents stated that in the future they were more likely to browse in store (a ‘test centre to pick and prod’), but buy through digital channels. They thought that in-store tech could help to drive personalisation, and aid purchasing decisions using augmented reality. Meanwhile, Fujitsu has developed a 5 foot tall robot called ‘Matey’ which is designed to run up and down aisles checking stock levels in stores. Initially only an out-of-hours diagnostic tool, in the near future it may (like the LoweBot) be able to greet customers and provide orientation to products using speech recognition.