Splendiferous Brenaissance

This week we celebrated the centenary of Roald Dahl’s birth. Best remembered for Charlie and the Chocolate Factory and The BFG, Dahl is also credited with giving birth to over 500 new words; a number of which have made it into the Oxford English Dictionary. Taking credit for the phrases ‘Golden ticket’, ‘witching hour’, and ‘scrumdiddlyumptious’, Dahl may well have scoffed at the complete lack of imagination shown in the basket of new words to emerge out of UK’s departure from the EU.  Seemingly adding the letter ‘B’ to anything will suffice, with ‘Brecession’, ‘Bregret’, ‘Bremain’ and even ‘Brexistentialism’ emerging as common vocabulary. In a bid to replace the somewhat maligned term ‘Brexit’, a survey by Money Week reveals a preference for ‘Brenaissance’ – a positive choice, given the alternative of ‘Eurogeddon’.