Social Trends

In 2008 Millennials were young people – typically a phrase applied to coders, hipsters and aspirant urban youth. In 2018, the definition includes middle-aged people like me and the phrase has lost all meaning. However, the underlying truth is that society has been changing, and the habits of today’s younger generation do differ from those of their parents. In the past 10 years church attendance dropped to < 2% of the population; online dating overtook introductions by friends to become the primary (17%) way of meeting one’s partner, the average age to get married crossed the 35 threshold and now stands at a higher average age than having children (33), the number of people that drink regularly dropped by 10%, and for the first time in living history privately owned housing stock in the UK fell, whilst the number of people in rented accommodation rose significantly. As a society we are eschewing commitments. The same is true of real estate, as lease lengths have fallen and over the past decade a new breed of pop-up and licensed terms have risen into the mainstream. Ten years ago, there was no Boxpark, no Secret Cinema and no WeWork.