Residential Rating

There is a reason that travel agents became popular. I remember my parents picking our holiday accommodation based on a couple of lines of text in a tourist agency pamphlet, usually followed by a broken conversation with the owner. The resulting chalets, gîtes, and holiday homes were variable at best. Travel agencies helped to take out some of this risk; however, their modern equivalent in the form of TripAdvisor is even more compelling. Peer rating of services has grown to be much wider, including: restaurants, trades, and even one’s teacher (https://uk.ratemyteachers.com). It was only a matter of time before the same tool came to real estate. HomeViews, which launched last month provides user reviews for flats within residential developments, allowing for better informed choice of rentals for consumers and encouraging the industry to lift the quality bar.  One could envisage a similar platform emerging for offices. One of the best ways to judge the performance of a product is to ask people who have already used it and don’t have an axe to grind. In the same way that benchmarks create a sense of where a product sits in its peer group, a user reviewed rating of your commercial property product could help with sales, as well as diagnosing areas for improvement. You heard it here first!