Research from McKinsey shows that the top quartile of ‘healthy’ organisations is three times more profitable than the bottom quartile and furthermore that profitability can be increased by working on organisational health. ‘Health’, in this context, means having an aligned vision, implementing against that vision, and being able to renew through internal innovation. Being the physical embodiment of most organisations, office premises are too often a lost component in influencing and communicating a corporate vision. Various studies have shown the link between the office environment and staff performance/innovation; often the associated improvements in the latter can pay entirely for the former. In a world where leases are typically getting shorter, the alternative route of building and owning company headquarters provides a vehicle to manifest a bespoke corporate identity. For some, the inefficient allocation of capital and potential redundancy of the design will be offset by related brand and vision benefits.