All Systems Go?

Amazon has filed for a UK trademark for its Amazon Go concept, potentially hinting at the prospect for a major new retail concept for UK high streets.  The 1,800 sq ft format has no tills, uses sensors to recognise which items you have picked up, and bills your online account automatically when you leave the store.  Meanwhile, UK online retailer, ASOS has announced an intention to hire 1,500 new staff into its HQ, as well as opening up several new UK manufacturing facilities. These snippets highlight a major shift on the horizon for UK retailing – one where the bigger retailers might have an online focus, where goods are produced closer to the customer (thanks to falling robotics costs), where the point of sale becomes increasingly obfuscated (between store, mobile and online) and where the purpose of the store shifts from holding stock to brand interaction.